LEGO to open second store in Greater Manchester featuring a Pick-a-Brick wall and customisable Minifigure tower

manchestereveningnews.co.uk:

LEGO has announced plans to open a second store in Greater Manchester later this year. The new store, which will also be the brand’s 19th store in the UK, will open at the Trafford Centre and will feature plenty of fun opportunities for brick fans.

The store will feature a ‘Pick-a-brick’ wall which will allow customers to choose and select the exact elements they need to complete their builds, alongside a Build a Minifigure tower which allows people to mix and match tops, bottoms, heads, hair pieces and accessories to make their custom LEGO Minifigures. Join our FREE Manchester Family WhatsApp group by clicking here In addition, the new 267sqm store will also feature exclusive products available to buy as well as free build challenges and events each month. “We’ve been searching for the perfect location to open a second store in Greater Manchester and are thrilled to have found this within Trafford Centre,” Amy Pearson, Director of EMEA Marketing at the LEGO Group, said. “The new LEGO store will allow builders of all ages to be inspired by the endless play opportunities LEGO has to offer.

This store will be a top retail destination for product launches and events, while acting as a hub for our tenured LEGO community and new builders alike, welcoming them to an exciting journey of discovery with the LEGO universe.” LEGO already has a store at Manchester Arndale and the LEGOLAND Discovery Centre at Trafford Centre continues to attract thousands of visitors each year.

Simon Layton, Centre Director at Trafford Centre, said: “We’re absolutely delighted to be welcoming the LEGO Store to Trafford Centre.