Devin Johnson city Redbird Entertainment president Digital and Company Devin Johnson city Redbird

LeBron James’ The SpringHill Company Ups Devin Johnson To President, Appoints Elise Ben-Yair And Endi Pier To Key Exec Posts

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EXCLUSIVE: The SpringHill Company, which recently received a minority investment valuing it at $725 million, has announced a key promotion and two senior exec hires as part of an ongoing expansion.Devin Johnson, who has been SpringHill’s chief operating officer, has been promoted to president.

Elise Ben-Yair, who has held exec positions at BuzzFeed and Yahoo, has been appointed Chief People & Culture Officer. Endi Pier, an alum of BuzzFeed, Complex and TV One, has been named General Counsel.

Ben-Yair and Pier began working this month.Johnson previously was president of Uninterrupted, the SpringHill entity focused on athlete empowerment.

His new purview encompasses P&L responsibility, steering the Uninterrupted and SpringHill brands and overseeing the parent company’s international expansion.

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