LB Entertainment, Behind Netflix Smash Hit ‘Sintonia,’ Pact With Brazilian Internet Giant UOL for Factual, True Crime Production (EXCLUSIVE)
variety.comJohn Hopewell Chief International Correspondent LB Entertainment, behind “Sintonía,” Netflix’s biggest Brazilian hit, has signed a first-look deal with Universo Online (UOL), the biggest news website in Brazil which had 99 million unique users in March 2024.
In a groundbreaking swing for Brazil, but in line with the deal struck in 2022 by Ron Howard’s Imagine Entertainment and The Washington Post, the Brazilian strategic partnership will expand UOL’s brand of storytelling to all forms of filmed entertainment.
Owned by Folha de São Paulo, Brazil’s No. 1 and best-respected newspaper, UOL has a 78% Internet reach, only bettered by Google and Facebook, according to company estimates.
It is renowned for the depth, rigor and time spent of its investigative journalism. Headed by Felipe Braga and Rita Moraes, LB Entertainment (formerly Los Bragas) created and produced pioneering Netflix Brazilian sitcom “Samantha” (2018) and co-created with KondZilla “Sintonia,” Netflix’s biggest Brazilian hit which has now run to five seasons.
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