Jack Dunn L.A. Mayor Karen Bass Friday appointed longtime L.A. businessman and civic leader Steve Soboroff to head rebuilding efforts in the Pacific Palisades following the raging wildfire that devastated the area. “Steve Soboroff’s name is attached to hope,” Bass said at a press conference announcing Soboroff’s new role. “It is attached to energy, and it is attached to many, many accomplishments.
He will recommend a comprehensive city strategy for rebuilding and for expediting. Expediting is a very important word here.
We want to expedite the return of residents, businesses, schools, nonprofits and parks.” Bass added that “no one is better equipped to create a rebuilding plan” than Soboroff, who was pivotal in the creation of Crypto.com Arena and the development of communities in Playa Vista.
Soboroff is also the retired president of the L.A. Police Commission and was senior advisor to former Mayor Richard Riordan.
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