Kim Kardashian speaks on rebranding her KKW Fragrance and KKW Beauty labels

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She temporarily shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance is set to close on May 1, 2022 - with the intention of relaunching under a new umbrella brand.And on Tuesday, Kim Kardashian clarified that the reason for the rebranding of her beauty and fragrance lines was not due to her split from Kanye West, but rather with the customer in mind.The 41-year-old businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites - KKW Fragrance, KKW Beauty and a potential third one she was planning on opening - skin care focused brand.Kim sat down with Amanda Hirsch for herDear Media podcast, Not Skinny But Not Fat.

Business savy:She temporarily shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance is set to close on May 1, 2022 - with the intention of relaunching under a new umbrella brand.

And on Tuesday, Kim Kardashian clarified that the reason for the rebranding of her beauty and fragrance lines was not due to her split from Kanye West, but rather with the customer in mindPodcast host Amanda asked her about her shifting her brands from the KKW name and asked for hints on what the new name will be.Kim said: 'I will say that it happened before.

Everyone thinks like, oh my God, its just to get the W off. That's not it. What I really wanted to do was I felt so bad that the customer had to go from KKW Beauty, then we'd go to KKW Skin [which was not yet available and still has not been released] then would go to KKW Fragrance.' Adding that the customer then would have to deal with 'shipping costs at three different websites.''I felt so bad,' noting that then if they wanted.