Fulwell 73, behind Hulu reality hit “The Kardashians,” and SpringHill Co., founded by NBA superstar LeBron James and Maverick Carter, are in talks to combine forces.
The companies have been discussing a potential merger for several months, two sources confirmed to Variety. Execs at both companies see the tie-up as a merger of equals, not one party acquiring the other.
The teams at SpringHill and Fulwell 73, whose partners include James Corden, are looking at what’s happening in the media and entertainment sector and believe that consolidation would create a stronger entity rather than leaving each separately, one source said.
The merger talks were first reported by Bloomberg. The two companies are different enough in their content focus that they think such a combination could help each other grow their businesses, per a source familiar with the talks.
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