The SpringHill Company and Fulwell 73 have confirmed their merger and raised $40M from existing investors as they attempt to build clout in a challenged content market.
Positioned as a merger of equals, the deal brings together NBA legend LeBron James‘ production outfit and the UK company behind Hulu’s The Kardashians and The Late Late Show With James Corden.
Financial terms of the arrangement were not disclosed, but the companies announced a raise from investors including Fenway Sports Group, RedBird Capital Partners, UC Investments, Nike, Epic Games, Main Street Advisors, and Eldridge Industries.
SpringHill CEO Maverick Carter and Leo Pearlman, Fulwell’s managing partner, will serve as joint CEOs of the newly formed outfit.
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