James Cameron, Meta Team to Produce 3D Entertainment for Quest VR Headsets

variety.com:

Todd Spangler NY Digital Editor Can James Cameron give people a new reason to buy Meta‘s Quest mixed-reality headsets? Cameron’s Lightstorm Vision stereoscopic technology venture inked a deal with Meta to “scale the creation” of 3D entertainment experiences “featuring big-name IP,” spanning live sports and concerts, feature films and TV series, the companies announced.

Under the pact, Meta Quest will be Lightstorm Vision’s exclusive MR hardware platform. Details on initial projects from the Lightstorm Vision-Meta collaboration will be shared “in the coming months,” according to a Meta rep. “Fantastic news… Announcing a comprehensive, multi-year partnership with @meta to revolutionize ALL visual media,” Cameron said in a post on Meta’s Threads.

The filmmaker behind megahits like “Avatar” and “Titanic” said he recently met with Andrew “Boz” Bosworth, Meta’s CTO and head of Meta’s Reality Labs division (which encompasses Quest), who provided a demo of the company’s latest tech. “I was amazed by its transformational potential and power, and what it means for content creators globally,” Cameron wrote. “I’m convinced we’re at a true, historic inflection point.

Navigating that future with Meta will ensure ALL of us have the tools to create, experience and enjoy new and mind-blowing forms of media.” Bosworth, in a post on Threads, said it was “truly inspiring” to spend time with Cameron and “learn from a true pioneer” in CGI and immersive filmmaking. “[I]t is an honor to team up with him and his team to bring next generation experiences to people,” he wrote.