Kanye West to Bring Yeezy Brand, But Not Sneakers, to Gap
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billboard.comKanye West is bringing his Yeezy brand to Gap. The rap superstar will design adult and kids’ clothing that will be sold at the chain’s stores next year.
Yeezy is best known for pricey sneakers that sell out online quickly. But Yeezy footwear, made with sneaker company Adidas, won’t be sold at Gap stores.
San Francisco-based Gap Inc., whose sales are dwindling, hopes the deal will keep it relevant with shoppers.For Yeezy, being in more than 1,100 stores worldwide could get the brand in front of more people.
On Friday, West tweeted a photo of what the collaboration might look like: bright colored hoodies, jackets and T-shirts. West has a history with Gap.
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