Kamala Harris Targets Youth Vote With Taylor Swift Snapchat Filter
variety.comGene Maddaus Senior Media Writer Taylor Swift is back on tour this weekend, and Kamala Harris‘ allies are capitalizing on the occasion to remind her fans to vote.
The Democratic National Committee has bought up Swift-themed Snapchat filters. They allow users in the swing states to declare they are “fearless” for one of several Harris campaign themes (including “reproductive rights,” “democracy,” “climate action” and “student loan debt relief.”) Swift is probably Harris’ highest profile endorser in the entertainment world.
But as far as anyone knows, she has no plans to visit any campaign battlegrounds in the next 18 days. So instead, the campaign will come to her.
Swift has three concerts this weekend at Hard Rock Stadium in Miami. Though Florida is not in play, the DNC is still paying for billboards around Miami, as well as a mobile billboard on a boat near the stadium, all with a Swift tie-in: The aim is to remind Swifties to register to vote and make a plan to cast their ballots.
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