Jon Steinlauf to Oversee Warner Bros. Discovery U.S. Ad Sales

variety.com:

Brian Steinberg Senior TV EditorJon Steinlauf will oversee U.S. ad sales for the new Warner Bros. Discovery, a key position at the company that is, like many other senior operating roles, going to an executive who has familiarity working with company chief David Zaslav.In Steinlauf, Discovery has picked an executive with an academic demeanor and a reputation for coming up with innovative ways to sell and package inventory that might not occur to some of the industry’s flashier players.

Under Steinlauf, for example, Discovery has offered advertisers a “”premiere” package of 30 of the company’s  best-known series, guaranteeing first position in ad breaks in debut episodes of the shows and better reach among women between 25 and 54 than some programs that air on broadcast rivals.

The Discovery series have included everything from “Deadliest Catch” to “Shark Week” and “90 Day Fiancé.” He will require those talents in months to come.

Traditional media companies — even those as large as Warner Bros. Discovery — are facing new demands from advertisers who are moving dollars from linear TV to streaming video, a move that is changing the nature of TV ad sales.