JioHotstar Reaches 100 Million Subscribers, Transforming India’s Streaming Market

variety.com:

Naman Ramachandran Streamer JioHotstar has surpassed 100 million subscribers, the company revealed Thursday, marking a significant development in India’s digital entertainment sector.

The milestone underscores the platform’s successful strategy in converting streaming services from a premium offering to an essential component of daily media consumption for many Indian viewers.

The achievement reflects the company’s approach to content accessibility through strategic pricing models and telecommunications partnerships that have expanded its reach across the country.

The streaming service has established itself particularly in sports broadcasting, securing rights to major cricket tournaments including ICC events, the Indian Premier League (IPL), and the Women’s Premier League.