How Indian Streaming Platform JioHotstar Raced to 100 Million Subscribers and What’s Next: ‘We’ve Gotten to a Place Where No One Has Gone Before,’ CEO Says
variety.comNaman Ramachandran India’s JioStar has achieved what few streaming platforms have managed globally, doubling its subscriber base to 100 million just six weeks after launch.
The milestone represents an extraordinary achievement for the platform, which emerged from the $8.5 billion merger of India’s Reliance Industries and Disney‘s Indian media assets.
The deal combined Disney’s Star India with Reliance’s Viacom18 and streaming platforms JioCinema and Hotstar. At the time of launch, JioHotstar had approximately 45 million subscribers, with both platforms collectively delivering about 180-200 million monthly active users.
Now, Kiran Mani, CEO — Digital of parent company JioStar, has revealed the strategy behind the streaming platform’s meteoric rise to over 100 million subscribers. “In that sheer short span of time, in six weeks, our subscription base was at about 45 to 50 million subs.
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