The era of slime and L.O.L. Dolls is over; now, Gen Alpha kids are browsing the Sephora website, obsessively watching GRWM (Get Ready With Me) videos on YouTube, and treating a trip to Boots like a day out.
But what's behind this sudden skincare obsession among teens and tweens? And should they really be using all these products?
Experts concur that the surge in skincare interest and purchases is largely fuelled by the influence of social media. As a beauty editor who loves skincare – and a mum of a tween myself – I find myself torn between fully supporting this trend and resisting it, reports the Mirror.
However, I do believe in equipping teens with knowledge, and – provided the ingredients are suitable and safe – fostering good skincare habits should be encouraged.
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