Gwyneth Paltrow has courted controversy since launching her wellness and lifestyle brand, Goop, in 2008.What started as a weekly newsletter from the Clean Plate author, grew to an expansive website that spawned a fashion line, wellness products, recipe portal, podcast, magazine and health summit, among other projects.“We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it,” Goop’s website reads. “We don’t mind being the tip of the spear — in short, we go first so you don’t have to.
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