Naman Ramachandran The Indian media and entertainment sector, currently valued at $24 billion is expected to grow to $30 billion by 2024, according to the country’s Information and Broadcasting Minister Anurag Thakur.“I personally feel with the growth rate we have and I’m sure it’s going to grow more than that.
By 2030 we expect it to double and even more,” Thakur told Variety at the Cannes Film Festival.Thakur spoke with Variety on Wednesday at the Cannes India Pavilion after he launched a filming incentive that offers up to 35% reimbursement on local spend to international productions shooting in India.“I think it’s quite lucrative and I expect a lot of people to come and shoot in India, because our major focus is to make India the content hub of the world,” said Thakur. “India has lot to offer, we still need to grow and go ahead from here.
And I expect these incentives may help in the future to attract a lot of business.” “By the end of the Cannes Film Festival you will see the word has spread that India has announced this much – others may come with better packages and all that,” added Thakur. “In a competitive world, you can’t stop here, you have to keep moving.
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