IMAX’s Rich Gelfond Talks China, ‘Tenet’ & Global Theatrical Outlook: “I Don’t Think That 100 Years Of History Gets Changed In Five Months”
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deadline.comNancy Tartaglione International Box Office Editor/Senior ContributorEXCLUSIVE: As the rolling process of cinema reopenings continues across various markets, IMAX has recently enjoyed strong grosses with local-language movies in Asia as well as the reissue of Christopher Nolan’s Interstellar in China.
This week in the Middle Kingdom, it’s set to have a particularly vibrant frame with war epic The Eight Hundred. Already, from five days of previews, the film, which is the first Asian release entirely shot with IMAX cameras, has grossed about $33M.
There are more than 600 IMAX theaters operating with only one show of the film per day during sneaks and they have contributed about 7% of the total gross so far.
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