Jill Goldsmith Co-Business EditorImax CEO Rich Gelfond anticipates streamers will become more active in exhibition as the post-COVID business shakes out and said his team is turning gray at the stress of constantly shifting release schedules — even as Deadline reports that Warner Bros.
is thinking of pushing to late December.“One of the reasons the streaming companies have resisted a theatrical run is because they didn’t want to wait for a 90-day window,” Gelfond said during a BofA virtual media conference, noting that before Martin Scorsese’s The Irishman premiered on the service, Netflix had discussions with chains about releasing the film theatrically with a shorter window.
Read more on deadline.com