The podcasting business is expected to hit $1B in revenues this year – a huge leap from the audio medium’s indie roots and self-produced successes.Last year, during the height of the Covid pandemic, the medium exploded with a raft of A-list talent moving in, hosting and exec producing their own shows, from the comfort of their own homes (and often their bedroom closets).ICM was responsible for high-profile series such as John Stamos’ The Grand Scheme: Snatching Sinatra for Wondery and Alan Cummings’ Hot White Heist for Audible.The agency, through its Director of Podcast Initiatives Caroline Edwards, will continue to put together and sell projects from its stable of A-list talent, but Edwards and her team are also doubling down on growing
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