Hulu Launches Adult Animation, Anime Hub Animayhem (EXCLUSIVE)
variety.comJoe Otterson TV Reporter Hulu is launching a new sub-brand focused on adult animation and anime called Animayhem, Variety has learned exclusively.
The new hub is meant to capitalize on Hulu’s already popular lineup of adult animation and anime shows. Series like “American Dad,” “Bob’s Burgers,” “Family Guy,” “Futurama” and “King of the Hill” consistently rank among the service’s top 10 shows based on hours streamed, per Hulu.
So far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content, the streamer claims. “When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious.
We know exactly where we can meet these fans, because they’re already here,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity, in an interview with Variety. “Creating this brand was really the brainchild of our leadership, Shannon Ryan, who runs marketing for Disney Entertainment Television, and Joe Earley, the president of D2C,” Gruner continued. “It quickly picked up momentum throughout the whole company.
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