How Streaming Services Can Stay Ahead of the AI and Social Media Disruption Wave (Guest Column)

variety.com:

China Widener AI isn’t just changing entertainment — it’s redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers coming back.

Traditional media and streaming services may struggle to keep pace. The question isn’t whether AI is taking over. It already has.

The question now is, how can media and entertainment companies evolve to keep up? Social media platforms have improved audience engagement by leveraging AI-driven algorithms that curate content in real-time based on individual preferences.

Social channels don’t just recommend content — they predict what users will enjoy, contributing to experiences that feel effortless.