How Netflix’s Chief Content Officer Bela Bajaria Was Born to Disrupt the Status Quo
variety.comNetflix after-party in Hollywood was thinning fast. Those who were left on that September evening were called to action by the DJ with a “last dance” alert — a Netflix tradition that brought all of the streamers’ remaining staffers to the dance floor for a few final tunes.
As Salt-N-Pepa urged them to “push it,” Bela Bajaria, 53, cut quite a figure, moving around the space in a brightly colored flowing skirt and an off-the-shoulder sheer black blouse.
Bajaria, the chief content officer for the streaming platform that has set the standard for what TV has become in the 21st century, danced in a group that included Netflix programming executives Peter Friedlander and Jinny Howe and communications chief Emily Feingold.
Most top executives steer clear of the dance floor at company parties, but Bajaria was the picture of happiness as she danced with easy fluidity. “Sweet dreams are made of this,” Annie Lennox sang while Team Bela exulted one last time in their Emmy wins for “Baby Reindeer,” “The Crown,” “Ripley” and other shows. “Who am I to disagree?” Not Bajaria.
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