Brian Baumgartner Todd Longwell film folk Digital Brian Baumgartner Todd Longwell

How Indie MPX Makes NFTs Part of Its Business Model at AFM

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variety.com

Todd Longwell Back in July, when film sales company MPX cut a distribution pact with 1091 Pictures for “Electric Jesus,” a comedy about a never-famous ‘80s teen Christian hair metal band co-starring Brian Baumgartner (NBC’s “The Office”), it negotiated NFT (non-fungible token) and digital collectible rights as part of the deal.

Given that NFTs — unique data files (representing photos, audio, video, etc.) that use blockchain technology to provide verifiable proof of ownership — are probably the most talked- about and least understood trend in the worlds of investing, art and technology, it’s reasonable to wonder exactly this means.So Variety talked to MPX CEO Andrew James Felt, who co-founded the company with senior VP of sales and.

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