After collaborating with reggaetón powerhouses like J Balvin, Ozuna and Bad Bunny to create avant-garde music videos for albums like Colores, Oasis and Nibiru, director Colin Tilley asks himself: "How come I didn't know about reggaetón before?" Known for working with major artists including Kendrick Lamar, Post Malone, DJ Khaled and Nicki Minaj, the Bay Area director's introduction to the reggaetón world came thanks to DJ Snake, who put him up on both Balvin and Ozuna. "I didn’t know much about reggaetón a year ago," Tilley tells Billboard. "But now reggaetón has been popping my cherry, and it all started with DJ Snake.
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