Todd Spangler NY Digital EditorSocial media provides an unprecedented way for stars to connect with their fans — but only the upper echelons of celebrities have been able to convert their online presence into cold, hard cash.Steven Galanis, co-founder and CEO of Cameo, says his company is part of a rising wave of direct-to-fan platforms that is changing that, by letting a much broader range of talent make money online.
On the latest episode of Variety‘s Strictly Business podcast, Galanis explains how Cameo built a booming business by selling bespoke video shout-outs recorded by its roster of tens of thousands of celebs.“The mission of Cameo is to create the most personalized and authentic fan connections on Earth,” Galanis says.
Read more on variety.com
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