Big and medium-sized Hollywood movies lacking a diversity of voices in front and behind the camera risk box office blues, according to UCLA's latest Hollywood report on racial and cultural inclusivity.
Authentic diversity in storytelling goes well beyond ticking boxes to significantly bolstering a studio's prospects for box office success, researchers with the UCLA-based Center for Scholars and Storytellers concluded in a study unveiled on Tuesday.
They forecast Hollywood tentpoles risk a significant loss in opening weekend box office revenues when there is little racial, cultural or other diversity among cast and crew.
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