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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Hollywood’s NFT Gold Rush: Behind the Hope and Hype
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variety.comTodd Spangler NY Digital EditorNFTs, or nonfungible tokens, are something of a Rorschach test.The craze for the technology, which verifies ownership of unique digital assets, has swept across content industries in 2021.
But will NFTs mature into a long-term business for Hollywood?True believers herald them as a major market-disrupting force, with the full impact unfurling over the next decade or more.
Skeptics, though, see a FOMO-fueled trend that’s as overheated as the Dutch tulip bulb craze of the 1600s.Lately, there’s practically been a new NFT announcement every day.
The diverse roster of companies, brands and artists hopping on the bandwagon include Warner Bros., Disney, Lionsgate, Fox, ViacomCBS, WWE, the UFC, CNN and the Academy.
Read more on variety.com
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