Holly Willoughby was left shocked at her This Morning co-host Phillip Schofield on Tuesday's edition of the show when he advised a bride to tell her bridesmaid "on your bike".
The presenters were hosting a phone in titled "Am I Being Unreasonable?" where viewers were calling in to ask for advice on their personal dilemmas.
But Holly accused Phil of being the unreasonable one when he told the bride-to-be to go for the nuclear approach with her friend and sack her from the wedding.
Holly was left cringing with her head in her hands at Phil's advice, asking: "Can you do that?" Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter.
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