HOLLY Willoughby can rake in a staggering £18,000 for an Instagram post, new research has revealed. The This Morning star, 39, who boasts 6.8million followers, has more than double the social media earnings power of her colleagues.
A study carried out by Great Bean Bags using Influencer Marketing Hub found that Holly has the potential to command £17, 264 for a single sponsored post.
While her daytime TV co-star Phillip Schofield's 3.2million followers give him the online clout to bring in £8,186 per post.
Next on the list is Rochelle Humes with her 2million followers giving her a per post value of £5,068. ITV favourites Ruth Langsford and Kate Garraway are neck and neck at £3,500 a post for their followings of just under a million.
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