Dade Hayes Finance EditorWarnerMedia’s HBO Max is extending its discount offer to new and returning subscribers, allowing them to pay just $12 month for up to a year starting Friday.The “Save for 12” promotion knocks $3 off the list price of the service, expanding on a $12-a-month option first rolled out in the spring ahead of the May 27 launch.
With the new offer, customers can sign up via distribution partners including Apple, Google, Hulu, YouTube TV and Comcast’s Xfinity.
The previous offer was extended only to those signing up through hbomax.com.Entering a hotly competitive space, HBO Max has come out of the gate in rather subdued fashion, attracting 4.1 million subscribers as of June 30.
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