Grammys Draw 15.4 Million Viewers on CBS
variety.comEthan Shanfeld Music’s biggest night drew 15.4 million viewers on CBS Sunday night, as the Grammys raised nearly $9 million to aid wildfire relief efforts in California.
Last year’s Grammys brought in an average 16.9 million viewers, which marked a 34% increase from the year before. That figure included Nielsen’s measurement of linear views on CBS and Paramount Global’s own data regarding streams on Paramount+, CBS.com and the CBS app.
This year’s number, courtesy of Nielsen live + same day ratings, only accounts for linear viewership on CBS. Paramount Global signed a multi-year deal with Nielsen on Monday that includes measurement for all Paramount platforms.
For the past few months, Paramount had been using data from VideoAmp after its contract with Nielsen expired in September. Sunday’s ceremony was the best Grammys in years, declared Variety‘s Chris Willman in his review of the telecast.
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