‘Yellowjackets’ Season 3 Opens to 2 Million Viewers, Slight Increase From Season 2 Premiere

variety.com:

Selome Hailu The Season 3 premiere of “Yellowjackets” hit just over 2 million viewers across Showtime and Paramount+ over the weekend.

That puts it just above the Season 2 premiere, which reached nearly 2 million in 2023. Both totals represent a combination of Nielsen measurement of Showtime’s linear airings and Paramount Global’s first-party data regarding streaming.

According to Paramount Global, the episode also achieved the series’ highest streaming viewership ever, with a 58% increase compared to the Season 2 premiere, though it should be noted that this isn’t an apples-to-apples comparison: Season 2 debuted back when Showtime was its own service, whereas Season 3 is being released well after Showtime was rolled into Paramount+, which has a larger subscriber base.

Paramount Global also touts that the “Yellowstone” Season 3 premiere beat the December 2024 debut of “Dexter: Original Sin” as Showtime’s most-talked about ever on social media, generating 9 million social views and 1 million social engagements during premiere weekend, marking 545% and 1197% increases, respectively, from Season 2.