Global Players Flock to FilMart as Asian Entertainment Market Transforms Into Content Powerhouse
variety.comNaman Ramachandran As Hong Kong FilMart 2025 kicks off, Asia’s premier entertainment marketplace is setting new benchmarks for regional and global industry collaboration, with expanded international participation and initiatives designed to address the evolving landscape of content creation and distribution.
This year’s event will bring together over 750 exhibitors from more than 30 countries and regions, with 32 group pavilions led by governments of 23 countries and regions, according to Candas Yeung, associate director of service promotion department at the Hong Kong Trade Development Council. “What is especially noteworthy is the expanded geographic diversity,” Yeung tells Variety. “We will welcome several new overseas pavilions from markets like Australia (New South Wales), Cambodia, France, India, Malaysia, Saudi Arabia and Vietnam, while the pavilions of Japan, Philippines, Thailand and Taiwan will be expanded.” The Assn.
of Southeast Asian Nations region has shown particularly strong representation with over 100 exhibitors from seven countries, while first-time exhibitors from markets like the Czech Republic and Kazakhstan further demonstrate FilMart’s growing global reach.
In terms of attendance, organizers expect over 7,500 industry professionals from more than 50 countries and regions to converge on Hong Kong for the event.
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