Gen Z are turning their back on consumerism as part of TikTok's 'no buy' movement

dailyrecord.co.uk:

Spending money on new clothes and makeup can become a hobby, as you feel like you are giving yourself a little treat. This is fine now and again, but when you are constantly spending money on things you never end up wearing or using, it can become a bit of a problem.If you are someone who fears to look inside their wardrobe to the mountain of unworn clothes hidden inside or you can't resist a sale, it's okay you aren't alone.

Gen Z and Millennials across the globe are taking part in the 'no buy' movement in an effort to turn their backs on consumerism.This movement has become widely popular on TikTok and the core of the idea is very simple - you can only buy what you need.

For most people participating, this means not buying new makeup unless you run out, limiting eating out, deleting shopping apps and not buying any more clothes.

Exceptions to the rule include gift-giving or the odd pick-me-up, but the Mirror reports that this is only allowed if you have managed to save enough money in other areas.