GB News Has Tested British TV Rules To Breaking Point — Will 2024 Be Its Year Of Reckoning?
deadline.comLike it or loath it, GB News is a trailblazer. The news station, backed by Brexit-supporting billionaire Paul Marshall, crash-landed on British screens in June 2021, but overcame tech and studio fails to establish itself as a genuine force, with a loyal following of around 3M viewers a month and an ability to set the agenda — if not always for the right reasons.
The channel provoked Rupert Murdoch into launching TalkTV and forced Sky News, the established commercial leader, into a major rethink of its schedule.
GB News is now the channel of choice for over half of Tory party members, the people who picked Britain’s prime minister in 2022.
Former PM Boris Johnson will join its presenting ranks as early as this month, Deadline hears. In securing this foothold, GB News’ brand of opinionated broadcasting has begun to reinvent the idea of a news channel in the UK.
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