The greatest luxury used to be time: now that we have that in abundance, what else are we turning to to satiate our curiosities?
What would you consider a luxury? A cashmere Louis Vuitton scarf? A pair of limited-edition Off White sneakers? A single-estate olive oil?
This was the question the presenter Mariella Frostrup put to guests on a podcast we produced for Harrods last year, but interestingly the first response from every guest was always the same: ‘time’.
It was the one commodity nobody had. But things are different now. Time is something we have more of: most of us no longer commute, there are no business trips or holidays, no social engagements, no appointments, no drinks (ok, Zoom drinks).
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