Fubo Teams With Ryan Reynolds’ Maximum Effort For Ad Campaign Touting Rebrand; Companies Also Set Programming And Distribution Deal
deadline.comFuboTV is removing the “TV” from its name, touting the rebrand with a national ad campaign created by Ryan Reynolds’ Maximum Effort.
The ads are co-productions that are part of a larger partnership between the companies. The promo push stresses Fubo’s sports DNA, mobilizing former NBA great (and Uncut Gems star) Kevin Garnett as well as ex-NFL quarterback Mark Sanchez as spokesmen.
All three new spots use the tagline, “If sports fans built a streaming service” and are beginning to roll out during the World Baseball Classic and ahead of next week’s start of the Major League Baseball season. (Watch one spot with Garnett above.) The campaign spots are described as co-productions with Maximum Effort, part of a multi-year partnership between the companies.
The deal includes the launch of the Maximum Effort Channel, a linear network on Fubo, as part of an exclusive first-look for unscripted TV series and a blind scripted deal.
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