Fox Won’t Force Portfolio Packaging in TV Upfront
variety.comBrian Steinberg Senior TV Editor In an era when gargantuan media conglomerates hope to tempt advertisers into buying tons of commercials across many networks, streaming outlets and digital sites, Marianne Gambelli has come to appreciate the art of staying small.
The executive, president of ad sales for Fox Corp., says in an interview that she believes the company will stand apart in the TV industry’s looming “upfront” sales session by not pressing potential sponsors to snap up commercial inventory in multiple venues.
Want to buy an ad in a Fox Sunday NFL broadcast without having to load up on commercial avails at Tubi? Gambelli says staffers are willing to accomodate.
Her remarks show Fox zigging in a different direction than its competitors. NBCUniversal, Disney, Paramount Global and Warner Bros.
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