Fox, Pepsi Team Up on ‘Cherries Wild’ Game Show
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variety.comBrian Steinberg Senior TV EditorThe name of the show is similar to the name of the soda that sponsors it.Fox and Pepsi will team up to launch “Cherries Wild,” a new game show meant to evoke thoughts of Pepsi Wild Cherry, a soda the beverage giant aims at younger consumers.
Over the course of half an hour, contestants will navigate their way through two rounds of pop-culture trivia in hopes of winning a $250,000 jackpot.
At the end of each episode, contestants will try to capture five Wild Cherries from a giant slot machine to win. The program is created by Wes Kauble, known for his work on “Beat Shazam” and “Supermarket Sweep,” and hosted by actor Jason Biggs.The concept is just the latest to tie commercials and content in the same.
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