Fox, Paramount See Dollars Move to Sports, Streaming in Weak TV Upfront
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variety.comBrian Steinberg Senior TV Editor Two of the nation’s biggest purveyors of primetime television are relying more heavily on other kinds of video inventory to fuel their advertising flows for 2023 and 202r, Fox Corp.
and Paramount Global are both near the end of their processes in TV’s annual “upfront” ad sales market, and both expect to see some volume gains in specific areas of their portfolio.
In a weak market, however, those increases appear to be coming from what have long been seen as ancillary products, not their usual stock in trade.
Fox expects the volume of ad commitments it has secured for the upfront to grow for its sports programming; at its Tubi streaming hub; and Fox News Media, according to people familiar with the matter.
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