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CBS Closes Upfront, Fox Wrapping Amid Strikes & Soft Advertising Market

Fox Corp Tony Awards Fox Sports CBS google Enterprise UPS

27.07.2023 - 15:55

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deadline.com:

CBS and Fox weighed in on their upfronts today, following NBC last week. CBS has closed its 2024 selling season up “low-to-mid single digits” in dollar commitments.

Fox Corp. showed gains in news and is looking at a fall slate of sports, animated and unsripted content. Both companies, along with the rest of the television industry, have been in unusually protracted negotiations amid unprecedented Hollywood labor action and a problematic ad market.

There are few details yet. Fox News and Sports saw pricing and volume growth. Fox Entertainment increased upfront sell-out over last year, according to a source.

Fox Sports, driven by NFL, MLB, College Football and the World Cup, saw growth in both price and volume. Fox News Media saw pricing and volume growth heading into election season.

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