Brian Steinberg Senior TV Editor Fox Corp. is on the verge of scoring a massive touchdown for Super Bowl LIX, even though kickoff is a little less than half a year away.
The company, which is slated to broadcast the 2025 Super Bowl from Caesars Superdome in New Orleans on February 9, has sold out all but a handful of slots of commercial inventory, according to three media buyers familiar with recent negotiations.
These executives suggest Fox is using the heavy demand for the event to seek more than $7 million for a 30-second commercial and is insisting that anyone who wants a berth on the Super Bowl ad roster commit to an advertising package that includes other Fox properties to seal the deal.
One area of importance to Fox sales executives, according to one of the buyers, is lining up ad support for its telecasts of post-season Major League Baseball.
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