Food Media Company Tastemade Acquired by Wonder, Parent of Grubhub, for $90 Million
variety.comTodd Spangler NY Digital Editor Food-delivery company Wonder announced a deal to acquire independent media firm Tastemade, which produces original content spanning food, travel, and home and design.
Financial terms of the deal weren’t disclosed. Wonder is buying Tastemade for about $90 million, according to sources, as first reported by the Wall Street Journal.
Tastemade had raised $131 million from investors including Amazon, Goldman Sachs Growth Equity, Cool Japan Fund, Redpoint Ventures, Raine Ventures, Comcast Ventures and John Malone’s Liberty Media.
According to Wonder, the integration of Tastemade’s content studio — and its audience of 160 million followers across social platforms and 13 million monthly viewers across streaming channels — will let it “continue to build its vision of the super app for mealtime.” Tastemade co-founders Larry Fitzgibbon and Steven Kydd will both join Wonder and assume executive roles at the company.
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