fentybeauty.com) covers imperfections without cakiness.However, if you hanker for dewy radiance to zhuzh up a dull complexion, then hunt for formulations that incorporate humectants (moisturising ingredients) such as glycerin, as well as light-reflectors to add subtle glow – check out Armani Luminous Silk Foundation (£35.60, armanibeauty.co.uk).Know your type: think about your skin type.
If it’s dry, don’t buy anything with a powdery finish. Go ultra-creamy and test it between your thumb and fingers to suss out the ‘slip’.
Bobbi Brown Intensive Serum Foundation (£53, bobbi-brown.co.uk) feels like skincare first, make-up second.Now find the shade: we often choose shade on the basis of what we have long believed our skin tone to be, or even what we’d like it to be, which is why we’re drawn to colours that look attractive in the bottle.
So first, empty your mind of expectation.There’s a surfeit of advice on how to identify your undertones by assessing whether your veins are green-blue or purple-blue.
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