Fitness guru Joe Wicks could land a £5million deal in a bidding war between Nike and Adidas. The nutrition enthusiast’s popularity soared as more than a million households tuned in to his daily lockdown PE classes on YouTube.
A source told the Sunday Mirror: “Joe often wears Nike in his videos and now they want to tap him up – but they’re competing with Adidas, who have also been impressed by his influence. “Both brands have an affinity with his healthy living ethos and are desperate for Joe to endorse them.” Nike usually broker their celebrity endorsements with sports personalities such as Michael Jordan and Rory McIlroy, while Adidas have enlisted Kylie Jenner and Kanye West.
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