Film at Lincoln Center has named Sarah Eaton, a film industry veteran and former media relations chief at the Sundance Institute, as VP of marketing and communications.She will lead the development and execution of strategies to promote the mission, programs, and initiatives of FLC, reporting directly to Lesli Klainberg, the organization’s president.
In addition to year-round repertory and commercial film programs, FLC is known for presenting the annual New York Film Festival.Eaton will oversee the teams focused on marketing, publicity and communications, brand and audience cultivation, and community engagement, according to a press release.The executive is joining FLC from the Solomon R.
Guggenheim Museum and Foundation, where she had worked since 2015. As senior director of marketing and communications, she directed the creation of press and marketing plans for all exhibitions and initiatives and also contributed to the planning process for the future Guggenheim Abu Dhabi museum.
Before the Guggenheim, she was director of media relations for the Sundance Institute. In that role, she was responsible for publicity, social media, and strategic messaging for the organization’s broad range of ventures, including the Sundance Film Festival and artist development programs.Prior to Sundance, Eaton was SVP of PR and communications for Sundance Channel, now known as Sundance TV.
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