Jaci Hays was advising European soccer teams on how to become media companies when an investor in esports and media organization FaZe Clan called her about a job.
She'd never heard of the company, but the pull of its 230 million social media followers was hard to ignore. "FaZe is like the world's team," says Hays, who has become well versed in the power of gaming influencers since assuming the role of FaZe Clan COO in January.
Launched in 2010 after its three founders began making a YouTube series featuring their Call of Duty: Modern Warfare 2 gameplay, FaZe Clan has come to define a new type of media organization, one that makes the gaming lifestyle trendy through its digital programming and branded hoodies.
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