Brian Steinberg Senior TV Editor ESPN is getting in on the biggest game at corporate parent Disney: shuffling top executive ranks in the wake of the return of CEO Bob Iger.
ESPN Chairman Jimmy Pitaro handed oversight of content and newsgathering to Burke Magnus, a veteran executive who has helped the sports-media giant strike sports-rights deals with most of the major sports leagues as well as set in motion new content initiatives.
Magnus has been named president of content, according to a new memo from Pitaro reviewed by Variety, and will supervise studio shows, live events, newsgathering, investigative journalism, original content/ESPN Films, talent, audio, digital, and social media.
Meanwhile, Rosalyn Durant, a Disney veteran who has been overseeing Disney facilities in its parks division, will return to ESPN as executive vice president of programming and acquisitions, the ESPN position that negotiates for the rights that keep a significant chunk of live sports on Disney’s media portfolio.
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