Taylor Swift’s Eras tour would be crossing the Atlantic next summer, tens of thousands of fans immediately logged on to the Ticketmaster website.
Not to actually buy tickets – heaven forbid the process would be that straightforward – but to register for the opportunity to do so.
The pre-registration ritual was purgatorial with bells on. Minutes plodded by as the tiny bar in the centre of the screen crept up until, finally, the golden gates opened and you were invited to submit your details: email address, postcode, favourite colour, name of first pet (I jest but only just).
None of this guarantees a Tay-Tay ticket when they finally go on sale, merely that you may receive a link to join the scrum to buy one. “Please note, receiving a purchase link and code does not guarantee you tickets,” says the chilling email that arrives several hours after you have registered.
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