Ecuador’s 2bLatam and Mexico’s Elefantec Jointly Expanding Into Film and Series (EXCLUSIVE)
variety.comAnna Marie de la Fuente Following the successful launch of their digital venture enchufe.tv México early this year, partners Arturo Yepez of Ecuador-based 2bLatam and José “Pepe” Bastón of Elefantec Global are gearing up for a strategic expansion.
This new initiative will extend 2bLatam’s enchufe.tv universe beyond the digital realm, venturing into streaming platforms, cinema and branded entertainment.
The goal is to engage audiences in Mexico and the United States with innovative content that blends humor, creativity and value, catering to the needs of leading brands in the region, they stressed. “We are in an era where the major players in the industry are turning their attention back to content creators and social media.
This expanded agreement with Elefantec is another step in our journey to becoming the benchmark for Spanish-language comedy production worldwide,” said Yepez.
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